Is Data Decay Challenging your B2B Business Growth?

  Data decay refers to the degradation in the quality of data in the marketing and sales databases of companies. Data elements like phone numbers, addresses, employee roles are subjected to frequent change on account of companies relocation, employees getting promoted or quitting, phone numbers getting changed, so on and so forth. This goes on to impact the performance of all outbound marketing channels – telemarketing, email marketing or even direct sales. Marketing data integrity poses a real problem for many businesses bringing down efficiency and profits.  Consider these statistics by  ZoomInfo , 40% of email users change their email address at least once every two years 15% of email users change their email address one or more times a year 20% of all postal addresses change every year 18% of all telephone numbers change every year 21% of all CEOs change every year 25-33% of email addresses become outdated every year 60% of people change job titles within their organi...